A enterprise mannequin involving the acquisition of merchandise from a retailer at a lower cost and subsequently reselling them on Amazon at the next worth, capitalizing on pricing discrepancies. As an illustration, a person would possibly discover a discounted toy at an area retailer and checklist it on Amazon, pricing it competitively to draw patrons in search of comfort or going through restricted native availability.
The follow permits people to enter the e-commerce market with out substantial upfront funding in product growth or sourcing from producers. It provides flexibility and the potential for revenue margins based mostly on market analysis and the power to establish and exploit non permanent worth variations. This technique has advanced with the expansion of on-line marketplaces and the rising accessibility of retail knowledge.