The phrase refers to a video content material type, primarily discovered on TikTok and related short-form video platforms, the place creators doc and showcase the gadgets they’ve ready or included for a particular journey or occasion. It usually includes a visible show of rigorously chosen belongings, usually organized aesthetically, accompanied by narration or textual content overlays detailing the aim or rationale behind every merchandise’s inclusion. For instance, a journey blogger may create a video exhibiting the clothes, toiletries, and devices they’re taking up a backpacking journey, providing viewers a glimpse into their packing technique.
The recognition of this video format stems from its potential to fulfill a number of viewer pursuits concurrently. It affords sensible recommendation, gives aspirational content material via curated aesthetics, and satisfies a way of curiosity concerning the private lives and preparation routines of others. Traditionally, this kind of content material may be traced again to early “haul” movies on platforms like YouTube, however the short-form, visually-focused nature of newer platforms has reshaped and accelerated its consumption. The effectivity with which info is conveyed, coupled with partaking visuals, contributes to its widespread enchantment and viral potential.